Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
According to CyberMedia Research, over 7.46 lakh tablets were sold in the January-March 2014 quarter by as many as 30 domestic and international vendors.
The Chinese smartphone maker's focus on offline retail has helped it overtake Samsung in top 50 cities in India.
To escape backlash, handset makers of all major Chinese brands who have their own manufacturing lines in India or outsource from third party vendors here have decided to highlight Made-in-India in their packaging more prominently from now.
For years, India has been a low priority for Apple as spending power is weaker than in China
'India missed the software products revolution (and now is in danger of missing the platform revolution), complacent that we are the software experts of the world based on IT services prowess,' points out Rajeev Srinivasan.
Time was when you turned on your car's ignition, all that happened was that the mechanical system fired up your engine and made it run. Today, the moment you do so, your stereo system probably lights up, connects to the Bluetooth on your smartphone, and lets you make calls through an audio assistant or play music from your phone, which you can hear on the car's speakers. All these smart features in a car are powered by semiconductors, or chips, as they are commonly called.
According to BSE, Bharti Airtel's revenue (on a standalone basis, excluding that from foreign operations and their subsidiaries) stood at Rs 49,919 crore (Rs 499.19 billion).
Reliance Infocomm has introduced two CDMA 2000 1X camera phones -- GTRAN GCP 4020 from GTRAN Wireless Inc of the United States and Samsung SCH A603 from Samsung Electronics of South Korea -- in its repertoire of handset models.
'India's future: To manufacture so efficiently that we do not need protection,' says Naushad Forbes.
Micromax has built a successful brand by harnessing the advantages China offered. Now it needs to change its strategies.
These upcoming phones might have the coolest tech of 2018.
All eyes this year, however, are on Nokia's latest launches.
The announcement quells fears among some telcos that Chinese players might be banned from participating in 5G trials and roll outs.
The foremost lesson is that technology has got commoditised.
Of the 1,145 offers made this year, consulting firms made up 34 per cent, followed by banking, financial services and insurance, pharma/healthcare, IT/ITeS and FMCG/retail.
Following the footsteps of Motorola, Chinese handset maker Xiaomi is also teaming up with e-Commerce major Flipkart to launch its handsets in India.
Pending final approvals, Huawei would become the first big-name Chinese phone maker to manufacture hardware in India's growing market.
Tim Cook, CEO of Apple, recently stated that he sees India in the same position that China was seven to ten years ago
Why Ashish Narsale is looking forward to its launch.
As much as Rs 8,000 crore worth of mobile phones in this segment - out of a total of Rs 15,000 crore - come into the country through the grey market. The government imposed the duty on these phones primarily to encourage domestic production but the strategy has failed as the bulk of high end mobile phones are currently imported.
Indians prefer to buy electronic products such as smartphones offline. The reason being the ability to "touch and feel"
Chinese smartphone maker Xiaomi Inc has tied up with Taiwan's Foxconn to start assembling phones in India.
The online strategy cuts down on marketing and distribution costs, allowing Xiaomi to sell feature-rich phones at low prices.
According to sources, government officials have asked industry bodies and manufacturers to submit key concerns and requirements to begin manufacturing activity.
'If the almost literally heart-stopping Suez block has any positive outcome, it is to be hoped that it will accelerate the setting up of a fab (perhaps Taiwanese) in India,' asserts Rajeev Srinivasan.
Micromax will invest Rs 300 crore on constructing new factories
Recently, Apple did two things differently. First, it entered video streaming sector with cheaper options and second it has opened up its OTT service for non-Apple users too.
'We have had 27 years of liberalisation and in the same period Korea and Japan and China transformed themselves forever,' says Aakar Patel.
Today, Vachani's public-listed company, Dixon Technologies, has gone beyond manufacturing just television sets. Armed with private equity funding from Motilal Oswal eight years ago, it has transformed itself into a Rs 4,400 crore electronic manufacturing services major, which now straddles lighting products, home appliances, feature phones, LED bulbs, amongst others. A two-part series looks at how two home-grown manufacturers are leveraging the govt's production-linked incentive scheme.
Both the Xperia Z3 and Z3 Compact come with 2.5 GHz quad-core CPU featuring 3 GB RAM.
Estimates suggest subsidy outgo on these proposals would be at least Rs 1,000 crore
India is the world's third-largest smartphone market.
Finnish mobile handsets and electronic equipment maker Elcoteq on Monday opened its factory in Bangalore and said it will invest up to $100 million and hire 1,000 people by 2006 for the unit.
Blind spots of the company were two-fold - managing cash flow and investments to upgrade technology and continue research and development.
Both firms have made several applications for patents pertaining to digital payments in the country
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